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General Overview

EICS Framework


Region of Reference

  • AfricaAfrica
  • AsiaAsia
  • AustraliaAustralia
  • EuropeEurope
  • North-AmericaNorth-America
  • South-AmericaSouth-America
  • WorldWorld


The printed media campaigns aim to raise awareness about sexual harassment and abuse in public spaces and on public transport through visual posters, pictures, and slogans. This intervention also pertains to the display of a passenger charter in each vehicle with details of what is acceptable behaviour for drivers, crew, and passengers and what people can do about incidents they wish to report.

‘Você Não Está Sozinho’ – ‘you’re not alone’ is an example of a campaign against sexual abuse in Sao Paulo through official profiles on social media, advertisements on the internal monitors of the trains, and posters in the public transport. The company the Metropolitan of Sao Paulo works continuously with citizenship campaigns and alert users to conduct that could endanger the safety of all.

Types of Impact

Area Impacted

  • To/from the stop/station/rank
  • Waiting for train/bus/paratransit
  • In the vehicle
  • At interchanges
Printed campaigns can be applied in waiting areas, in vehicles, and interchanges.

Time of Day of Impact

  • Day-time travel
  • Night-time travel
  • Peak-time travel
  • Off peak-time travel
All travel time categories could be positively impacted by this intervention.

Mode Impacted

  • Bus
  • Train
  • Rideshare
  • 4 wheelers informal
  • 3 wheelers informal
  • 2 wheelers informal
  • Cycling
  • Walking
Modes with formal infrastructure and/or organisational structure will be impacted.

Demographic impacted

  • Girls
  • Boys
  • Adult Women
  • Men
  • Elderly Women
All public transport users could be positively impacted by this intervention, as any user can change their behaviour and reporting attitude.

SWOT Analysis

  • Low costs

  • A simple and effective way to raise awareness

  • Women felt they were misrepresented in the campaign

  • The campaign can be run multiple times

  • Increased number of reported harassment cases could result from raised awareness

  • If not located in prominent locations, messages can be missed

  • Language barriers could limit the impact


A case study example shows that high levels of offences still remained, despite the campaign, hence the effectiveness seems limited 1. Printed media campaigns are seldomly reported on in isolation from other forms of campaigns and so there is not enough literature to establish a high level of confidence in this data.

  • Perception by (female) passengers
  • Perception by governing bodies
  • Level of confidence in these ratings


Implementation timeframe

  • 0-1 year
  • 1-3 years
  • >3 years

Timeframe to realise benefits

  • 0-1 year
  • 1-3 years
  • >3 years

Scale of Implementation

This intervention can be implemented at all types of areas.

Station or

Ease of Implementation

This intervention can be implemented easily and quickly.

List of References