Transport for London’s (TfL) new campaign posters form part of a joined-up national approach to address sexual harassment, featuring a consistent message across TfL's network and the national rail network. The campaign includes magazine and newspaper advertising, editorial partnerships and other communications. The materials, which appear on buses and trains and at stops and stations, will help educate passengers about how to report incidents, encouraging them to do so wherever possible. The following behaviours are highlighted by the UK campaign as common examples of sexual harassment, which are not tolerated on public transport: Cat Calling (Making unsolicited remarks of a sexual nature about someone), Exposing (Revealing intimate body parts), Cyber-flashing (Sending or showing sexual content without consent), Pressing (Rubbing against someone on purpose), Touching (Touching someone inappropriately), Staring (Intrusive staring of a sexual nature) and Upskirting (Taking photos under someone's clothing).   

At the time the campaign was released, people, mostly women, complained that it didn’t represent women because only male figures were shown on the posters [1].