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General Overview

EICS Framework

EMPOWERMENTELEVATIONFOUNDATION

Region of Reference

  • AfricaAfrica
  • AsiaAsia
  • AustraliaAustralia
  • EuropeEurope
  • North-AmericaNorth-America
  • South-AmericaSouth-America
  • WorldWorld

Description

This intervention refers to creating awareness and educating people about the harassment women and girls experience in public spaces and public transport. A case study example of an awareness campaign where educational events formed part of the campaign is the ‘Quiero andar tranquila - calles sin acoso’ (I want to walk quietly, streets without harassment) event.

The objective of the campaign was to create awareness among citizens that harassment of girls and women in public spaces in Quito is not natural and constitutes one of the most common forms of gender violence, which violates their rights [1].

The EMPOWER team has experience with this type of intervention in other fields, such as road safety, and that has informed the ratings related to this intervention.

Types of Impact

Area Impacted

  • To/from the stop/station/rank
  • Waiting for train/bus/paratransit
  • In the vehicle
  • At interchanges
Insights gained from events can be applied in all areas.

Time of Day of Impact

  • Day-time travel
  • Night-time travel
  • Peak-time travel
  • Off peak-time travel
All travel time categories could be positively impacted by insights gained during educational events.

Mode Impacted

  • Bus
  • Train
  • Rideshare
  • 4 wheelers informal
  • 3 wheelers informal
  • 2 wheelers informal
  • Cycling
  • Walking
Insights gained from events can be applied to all modes.

Demographic impacted

  • Girls
  • Boys
  • Adult Women
  • Men
  • Elderly Women
  • LGBTQI+
Insights gained from events can change the behaviour of all demographical groups.

SWOT Analysis

  • Increased knowledge and education

  • People feel safer in public spaces

  • Limited audience

  • Reduced harassment/crime

  • Requires people to actively want to listen, learn, change

Effectiveness

Evidence exists of successful campaigns. The expert opinion provides further confidence in these findings.

  • Perception by (female) passengers
  • Perception by governing bodies
  • Level of confidence in these ratings

Implementation

Implementation timeframe

  • 0-1 year
  • 1-3 years
  • >3 years

Timeframe to realise benefits

  • 0-1 year
  • 1-3 years
  • >3 years

Scale of Implementation

This intervention can be implemented at the suburban or city level. It is unlikely that events have a reach beyond this.

National
Regional
City
Station or
Suburb

Ease of Implementation

This intervention can be implemented easily and quickly.

List of References