Digital campaigns include the use of digital means to communicate the campaign to passengers in the transport system. This can be done via e-mail, social media, television or any other digital technology platform. These campaigns can be combined with printed media campaigns and educational events. Some IT skills, as well as marketing and graphic design skills can be drawn upon when developing such a campaign.

As literature specific to this intervention is scarce, a good case study example is used to illustrate the intervention. Over the past ten years, Quito, Ecuador, has implemented several campaigns. In 2011-2012 - Quiero Andar Tranquila - calles sin acoso (I want to move safely - streets free from harassment) was the first to target public transport, specifically the Bus Rapid Transit system known as Trolebus. In 2011, the city implemented the first campaign for users of the BRT Trolleybus, called “I want to walk quietly, streets without harassment”. This campaign was directed at men and had a widespread impact because it was the first of its kind to address this issue with men as the main audience.

The strategy was to use clear messages to show what is considered to be sexual harassment and that men should avoid doing this. The subsequent campaign was a joint initiative of the Commission for Social Equity and Gender, the Secretariat for Social Inclusion, and the Secretariat for Security and Governance, which has been implemented in the city of Quito to combat high rates of sexual violence in public spaces (such as streets and public transport systems). It addressed a serious form of gender discrimination that limits the exercise of rights and affects women's development opportunities [1,2.]